National flag carrier of Saudi Arabia, SAUDIA has announced a complete nose to tail rebrand. There will be a new livery design as well as major enhancements including a revamped onboard product and digital interface. These changes will align with the Kingdom’s Vision 2030 plan to bring the world to Saudia Arabia. As part of the vision the kingdom anticipates over 300 million visitors by 2030.
More Than Just A New Paint Job
The new livery design is comprised of green, blue and beige representing the airline’s aim to expand to new desalinations while upholding deep routed values. While aircraft are expected to receive a full nose to tail repaint, the biggest changes will be behind the scenes. A new AI interface will provide assistance to passengers. The Virtual Assistant named “SAUDIA” will be able to assist passengers throughout the entire transaction. SAUDIA expects to be fully operational by the end of 2023. Once onboard passengers will notice a distinctive fragrance and locally inspired inflight meals. As part of the rebrand new uniforms will be worn by cabin crew and ground staff. Be on the lookout for rebranded SAUDIA planes flying around in the near future.
