Marriott International has announced that the City Express by Marriott brand will enter into the United States and Canada market, following the acquisition of the brand back in 2023. According to Marriott the project has been under wraps under the name Project Mid-T by Marriott. No official opening dates have been formally announced however, Marriott did mention that there are interested property owners.
Rapid Growth With New Marriott Brands
Marriott is growing their portfolio with some new brands in the pipeline. One of the newest brands involves a strategic partnership with MGM resorts integrating MGM properties into the MGM Collection with Marriott Bonvoy. Marriott is also launching a new longer stay brand, StudioRes. Marriott acquired City Express with the initial goal of expanding into Latin American markets while the aforementioned brands were intended to grow in the United States. In Canada and the United States City Express by Marriott brand will initially be conversion properties meaning that an existing hotel property will rebrand into City Express. New build City Express properties will emerge in the U.S. and Canada in the near future. “Since entering the affordable midscale space with the acquisition of City Express in the Caribbean and Latin America (CALA) region just over a year ago, we have seen tremendous interest for the brand and are pleased with its growth across the region,” said Diana Plazas-Trowbridge, Senior Vice President and Global Brand Leader, Select Brands. “With this announcement, Marriott is excited to continue our growth in the affordable midscale segment and provide a new welcoming, affordable, and reliable option for value-conscious travelers in the U.S. & Canada.”
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