Hyatt Hotels Corporation has acquired the me and all hotels brand from Lindner Hotels AG. This acquisition has been in the pipeline for a while now. Initially Hyatt entered into a strategic collaboration back in 2022. Me and all hotels will eventually be integrated into the World of Hyatt Loyalty program. The brand will will eventually integrate into Hyatt’s standalone brand within Hyatt’s global lifestyle portfolio.
Expanding Growth In Europe
Hyatt’s acquisition of the me and all hotels brand helps growth in the European region. Since Launching me and all hotels in 2016 Lindner Hotels & Resorts has grown to six properties totaling over 1,000 rooms throughout Germany. The brand appeals especially to city and business travelers as well as urban locals. Each property offers experiences hosted by gastronomy, music, art and start-ups who provide new, individual experiences such as pop-up kitchens, and more. New properties are slated to open in Berlin, Hamburg, Leipzig and Stuttgart. Additional properties outside of Germany are in the negation phase. “The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets,” said Felicity Black-Roberts, SVP Development EAME, Hyatt. “Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members. We look forward to driving further growth for Hyatt’s lifestyle portfolio with me and all hotels – together with Lindner as well as other development partners and franchisees, across Europe and beyond.”