Hilton Hotels newest brand LivSmart Studios has opened their first hotel in Tullahoma, Tennessee. The property is Hilton’s modern take on extended stay properties. LivSmart Studio properties are aimed at the traveler staying for ten nights or more. Each studio features a full kitchen with a cooktop and refrigerator as well as a dishwasher, microwave, and high-quality cookware. A The second LivSmart studios is already in the works an is slated to open later this year in Kokomo, Indiana.
A Growing Segment
The premium longer stay hotel concept is quickly becoming a crowded space. Marriott has recently opened up their newest brand Studio Res while Hyatt has recently launched Hyatt Studios. Even Wyndam has entered into this segment. One has to wonder if the market will be able to support so many of these new longer stay brands. Hilton appears to be optimistic about the new brand. According to Hilton more than 90 hotels are expected to open in the coming years and over 225 deals are in various stages of negotiation. So it would seem like the brand may pay off. “LivSmart Studios was born from a bold vision to meet the growing demand for accessible, high-quality accommodations tailored for longer stays,” said Isaac Lake, brand leader, LivSmart Studios by Hilton. “The opening of our first property in Tullahoma marks a significant milestone in bringing that vision to life. As the brand continues to grow, we look forward to expanding into more communities and setting a new standard for long-stay hospitality.” Being that this is a Hilton brand, don’t forget to add in your Hilton Honors number when booking to earn those coveted points!