Hilton is expanding their hotel portfolio with a new apartment style extended stay brand with the working title name Project H3. Aimed at meeting the needs of the traveling workforce, the apartment style properties will cater to guests staying 20 nights or more. In a press release Hilton CEO Chris Nassetta says that, “Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day,”
Intricate Research And Design
Detailed research was conducted by the Hilton team to ensure that the new extended stay brand meets the needs of guests staying for extended periods. Design elements are expected to include an inviting exterior design with light industrial touches. Outdoor patios with nearby grills and a communal fire pit area provide a like home design and feel. Lobby areas at Project H3 properties will have a special designed lobby area called The Hive. Here, all amenities can be easily reached including laundry, a retail market, and the fitness center. Apartment style suites will feature a fully equipped kitchen, stove top, refrigerator and more. Bathrooms will have amenities tailored towards the extended stay guest.
An Emerging Segment
Extended stay properties are becoming a more crowded segment. Hilton recently launched another new extended stay property Spark by Hilton. Hyatt has also launched their new extended stay brand Hyatt Studios. These properties are valuable propositions to both guests and hotel companies as they provide premium options for guests staying on property for an extended time for either work or personal reasons. Project H3 demonstrates Hilton’s commitment to provide a competitive offering in the extended stay segment.