Hotel giant Hilton has announced the name for their upcoming apartment-style, extended-stay brand. Previously the temporary name given for the project was called “Project H3.” On January 9, 2023 Hilton officially renamed the brand LivSmart Studios by Hilton, tapping into the ever growing lower midscale, extended‑stay market.
A Growing Trend In Midscale Extended Stay Hotels
Hotel companies are flocking towards the popular midscale extended stay markets. Marriott has announced their new extended stay brand MIDX Studios while Hyatt announced their new brand Hyatt Studios. Even Wyndham looks to tap into this market with the upcoming Echo Suites by Wyndham brand. In Hilton’s case, over 350 deals for LiveSmart Studios are in various stages of negotiation. Meanwhile the first property is already under construction in Indiana with an estimated opening of summer 2024.
Distinct Property Elements
LivSmart Studios by Hilton properties will feature elements not found at competing properties. In particular the design will feature home like elements including an interior design aimed at replicating a modern farm house. Rooms will be configured like a large studio apartment featuring spacious kitchens and bathrooms. Lastly the lobby will feature a non traditional layout, with easy sight lines from the front desk to the fitness center and laundry area. The lobby will feature a retail market and amenities for longer stay guests. It will be interesting to see how the LiveSmart Studios by Hilton will compare to the other competing brands entering this contested market.