Eurowings Discover, Lufthansa Group’s leisure airline is going through a major rebrand. Eurowings Discover will now be Discover Airlines. Currently a single Airbus A320 has already received the new branding. Starting September 6, 2023 the airline’s website and social media platforms will change. Over the following weeks signage at airports served by Eurowings Discover will be rebranded.
A Strategic Refresh For A Growing Airline
The new brand brings a specific identity for the airline. According to Lufthansa Group the brand stands for the joy of traveling and discovering beautiful destinations and experiences. The new design has taken inspiration from colors and design elements that inspire travel. The shades of blue in the new branding resemble colors of the sky and water. The yellow accents represent the sun and beach which pays a nod to the growing number of leisure destinations served. As with Lufthansa and Lufthansa Group operators, Discover Airlines will expand their fleet to meet the increased demand for travel. Their short and long haul fleet will grow to over 28 aircraft with orders for five Airbus A320s and a single Airbus A330. Expect to see more aircraft repainted in the coming months as Eurowings Discover further integrates into Discover Airlines.
