Ascend Hotel Collection by Choice Hotels is rapidly expanding the brands global footprint. Across the globe additional Ascend Hotel Collection properties are in the pipeline for 2023 and 2024. According to Choice Hotels there are currently over 360 Ascend Hotel Collection properties including hotels in Australia, Canada, Denmark, Finland, Ireland, Japan, Turkey and the Caribbean in addition to the United States.
A Growing Hotel Segment
Choice hotels is one of many hotel companies betting big on soft branded properties. Companies such as Virgin Hotels and Marriott International have unique hotel collections under the parent company such as the Virgin Limited Edition and Marriott Autograph Collection. Choice hotels has recently opened Ascend Hotel Collections in North Carolina, New York, Michigan and Montana. The Ascend Collection provides a flexible option for hotel owners to franchise their unique properties while offering rewards through choice hotels. Additional properties are expected to open in the beginning of 2024.